Media Advisory
Montgomery County Departments of Liquor Control and Police Introduce “I Take It Personally;” Public Awareness Campaign to Prevent Drunk Driving and Patron Over-Consumption
For Immediate Release: Monday, June 26, 2017
Wednesday, June 28, 11 a.m.
Public Safety Headquarters
100 Edison Park Drive, Gaithersburg
(Outside in front of the building)
In an effort to help prevent drunk driving and encourage patron responsibility, the Montgomery County Department of Liquor Control and the Montgomery County Department of Police are launching a public awareness campaign titled “I Take it Personally.”
The campaign will feature Montgomery County Ride On bus and bus shelter signage, poster, and flyer publicity. It is designed to encourage community members and retail establishments to do what they can to limit over-consumption, commercial establishment over-service of alcohol and drunk driving.
The campaign is being kicked off just prior to the 4th of July; a holiday which frequently combines celebrations that include alcohol consumption and heavy holiday getaway and activity roadway travel.
Helping to emphasize the importance of taking personal responsibility will be: County Councilmembers Sidney Katz and Marc Elrich, Director of the Department of Liquor Control Robert Dorfman, Director of the Montgomery County Department of Police Traffic Division Thomas Didone, AAA Mid-Atlantic’s Manager of Public and Government Affairs John B. Townsend II, and MADD State Program Director Lisa Spicknall.
Photo Ops: Display of the “I Take It Personally” bus signs, posters and flyers.
Alcohol Enforcement officers from area law enforcement agencies
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Media Contacts: Emily DeTitta, DLC, 240-777-1904, Lucille Baur, MCPD, 240-777-6547
Media Contact: Emily DeTitta or Lucille Baur 240-777-6507