For Immediate Release: Monday, April 3, 2017
“Congratulations to the Montgomery al Día staff on your fifth anniversary,” said Montgomery County Police Chief Tom Manger. “We all do our part to make this a better community, and this program is certainly making a great contribution to those efforts.”
“Montgomery al Día” is an innovative and effective tool implemented by Montgomery County’s Office of Public Information to inform the rapidly-growing Hispanic community in the County. The radio program is also recorded live-on-tape and shown on a rotating schedule on County Cable Montgomery. Since the program began airing in April, 2012, there have been over 200 guests and positive results.
Since its launch, the County has seen a significant increase in Hispanic community members’ participation in County events and public forums. There has also been an increase by Hispanic community members in the use of County services, such as the MC311 telephone information line. Not only are Hispanics participating and using County services more often, they are also benefiting more from the programs and services provided by Montgomery County.
The show’s main objective is to keep the Hispanic community in Montgomery County informed about all the resources available to them so they can have easy access to registering, participating and engaging with local government. The show is planned to be an ongoing tool in the County’s efforts to reach out proactively to Hispanic community members.
“Montgomery al Día” is hosted by Lorna Virgili from the County’s Office of Public Information. It received the National Association of Counties (NACo) Award for being an innovative program that implements civic education and public information.
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Release ID: 17-439