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Montgomery County Executive Elrich to Lead Recognition of ‘National Hispanic Heritage Month’ Sept. 15-Oct. 15; Festival and Health Fair ‘Ama tu Vida, Ama tu Herencia’ Will Be Sunday, Oct. 6

For Immediate Release: Monday, September 16, 2024

Montgomery County Executive Marc Elrich will join in several special events as the County celebrates “National Hispanic Heritage Month” from Sept. 15 through Oct. 15. The events will recognize Latinos and Hispanic immigrants making important contributions to their communities.

National Hispanic Heritage Month recognizes the history, culture and contributions of Hispanic and Latino Americans in the United States. According to the 2020 Census, the Latino population in Montgomery County increased by 31.4 percent since 2010, making Hispanics or Latinos 20.5 percent (217,409) of the County’s total population.

Hispanic heritage month

“As we celebrate Hispanic Heritage Month, we acknowledge the invaluable contributions of our Hispanic and Latino communities to the rich diversity of our county,” said County Executive Elrich. “The County’s inaugural Hispanic Heritage Month Festival and Health Fair—Ama tu Vida, Ama tu Herencia—is a celebration of culture, and an opportunity to promote health and well-being in our community. Through initiatives like the Latino Health Initiative, the County aims to encourage healthy living and community engagement​. I invite everyone to join us in honoring heritage, embracing wellness, and fostering a sense of unity and pride in all that we share.”

Events celebrating Hispanic Heritage Month will include: 

  • Sept. 15-Oct. 15: A social media campaign recognizing several Hispanic County employees. 
  • Sept. 19: Montgomery County Business Center launches Latino Small Business Accelerator Program.
  • Sept. 26: Announcement of the County’s “Hablemos Español” pilot program in collaboration with Montgomery College.
  • Oct. 6: Festival and Health Fair - Ama tu Vida, Ama tu Herencia in Wheaton.
  • Oct. 11: County Executive Elrich will visit Latino-owned Upcounty businesses to highlight the Latino small business community.

The Hispanic Heritage Month Festival and Health Fair –Ama Tu Vida, Ama Tu Herencia—will take place from noon-5 p.m. on Sunday, Oct. 6, at the Marian Fryer Town Plaza in Wheaton.

The free event will showcase local vendors offering authentic Latin American cuisine, handcrafted artisanal jewelry, traditional crafts, folklore items celebrating Hispanic Heritage, live music and performances, and Barrios Mágicos kids space offering piñata-making, face painting and hands-on crafts using recyclable materials.

The health fair is in collaboration with the County’s Latino Health Initiative. There will be health screenings, including HIV/Syphilis and oral health screenings provided by the County’s Department of Health and Human Services Dental Clinic, information on health resources and a Zumba class. For additional information, visit https://youtu.be/X5WyuMNedNM.

Live music and performances at Hispanic Heritage Month Festival and Health Fair will include Latin pop, Afro-Latino beats, salsa and cultural dances culminating with la “Hora Loca” parade:

  • Noon-1 p.m. Luis Garay
  • 1-1:30 p.m. Traditional Dance
  • 1:30-2:30 p.m. Ocho de Bastos
  • 2:30-3 p.m. Albert Einstein High School Titanes Salseros
  • 3-4 p.m. Pepe González
  • 4-5 p.m. Hora Loca (Carnival Hour)

The County’s Department of Transportation will offer free Ride On shuttle service to Marian Fryer Town Plaza, 11:30 a.m.-6 p.m., from the following locations:

  • Germantown Transit Center, 19843 Crystal Rock Dr., Germantown
  • Long Branch Community Center, 8700 Piney Branch Rd., Silver Spring
  • Wheaton High School, 12401 Dalewood Dr., Silver Spring
  • Paint Branch High School, 14121 Old Columbia Pike, Burtonsville
  • Richard Montgomery High School, 250 Richard Montgomery Dr., Rockville

The Hispanic Heritage Month Festival and Health Fair is a collaboration of Montgomery County Government, the Wheaton Urban District, the Latino Health Initiative,  Maryland Physicians Care and the Maryland-National Capital Park and Planning Commission.

To learn more about the County’s Hispanic Heritage Month celebration, including a complete schedule of events and how to participate, visit https://www.lhiinfo.org/hhm24/.

To view County Executive Elrich issuing the National Hispanic Heritage Month Proclamation video, visit https://youtu.be/SJ5CuVsk7oA.

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Release ID: 24-410
Media Contact: Lorna Virgilí 240-277-8072
Categories: Hispanic