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Montgomery County Partners with Industry to Combat Under 21 Alcohol Use

For Immediate Release: Tuesday, February 7, 2012

Montgomery County’s Department of Liquor Control (DLC) has partnered with industry leader Diageo to develop and print 2012 identification (ID) checking calendars for distribution to every establishment in the County with a liquor license to help ensure that underage patrons cannot buy alcohol.

The ID checking calendar is part of the award-winning “Keeping It Safe” public education campaign designed to educate businesses and the community on alcohol laws and social host responsibility. The calendars are being distributed at no cost to County businesses and include monthly regulatory tips, important licensing dates and training schedules. Funding was made available through the Crown Royal brand of Diageo.

“The Department of Liquor Control will continue to act as a resource for businesses licensed to serve and/or sell alcohol in the County,” said Kathie Durbin, Chief, Division of Licensure, Regulation and Education. “We will do all we can to prevent the sale of alcohol to youth under the age of 21. These calendars are a great resource for the business owners and staff.”

“We are proud to partner with the Montgomery County Department of Liquor Control on this important initiative,” said Diageo Executive Vice President Guy Smith. “By working together, we can find solution-oriented approaches that will help achieve our mutual goal of combating underage drinking. Initiatives like this can make a real difference and help keep alcohol out of the hands of anyone under 21.”

For more information, call Emily DeTitta in the DLC Office of Community Outreach at 240-777-1904 or email dlc@montgomerycountymd.gov.


Release ID: 12-038
Media Contact: Kathie Durbin 240-777-1917